NEW BRAND VALUE

Denmark is rebranding part of Sweden as `Greater Copenhagen` in order to better compete with other city destinations like Stockholm, Amsterdam or Hamburg. `Copenhagen is a small city but with a well known name internationally` Greg Clark, international cities expert and advisor to megacities says to the Guardian that `Cities in general, and Copenhagen in particular, have become more recognized and regarded as the primary territorial brands and that Copenhagen`s leadership on the climate change and liveability agenda has made it a recognized international brand`