FREEMANXP / BRUCE MAU | US

Scaledenmark was honored to welcome Bruce Mau, Chief Design Officer and team of executives from FreemanXP to Copenhagen to present an introduction to Copenhagen and Danish culture through a specialized lecture “The Danish Person’s Life: Value-Based models for increased competiveness and innovation." 

FreemanXP believes design thinking can help create a sustainable, equitable future – and so do we. 

In this lecture we focused on Denmark’s design(ed) society and how fundamental elements of Denmark’s welfare state have contributed to present-day innovation for human-centered processes across industry and planning culture. 

We discussed how the principles of design, seen through the systems that we depend on in our daily lives, are as important as our designed built environment. 

We look forward to continuing this lecture series for our future clients as well as the discussion of the power of design to open up more sustainable futures.